We can all agree that images talk more than words can do. And when used on your website correctly, they help tell stories in a better way, and return raises your website conversions. Without images, it’s rare to develop a useful site. According to research, approximately 6o% of your website consists of images.
Therefore, if we can minimize the sizes of these images while maintaining the Image, this is what we call image optimization. The act creates a positive direct impact on the page loading speed and enhances on user’s experience. When your website pages take a long time to load, the more likely it’s for your visitors to leave.
How to Optimize Web Images
When optimizing images, you aim to deliver high-quality web pictures that are in the correct format, size, resolution, and dimension. There’re different ways through which you can accomplish the process. You can consider compressing the size, caching or you can also resize the images. When optimizing the images, consider;
• Choosing the right file type. You can consider PNG, JPEG or the GIF types.
• When compressing, consider comparing the sizes with quality. Make sure not to lose the original quality of the image.
• Select the best tool for doing this task. There is a variety of them making sure you use only the best.
Benefits of Optimizing Web Images
There is a series of benefits that come with optimizing the site images. These include;
1. Improved Loading Speed
The most significant gain that comes with this type of optimization includes increased loading speed. A page that takes more than thirty seconds to load is more likely to tire up the visitors. As a result, many of them will leave the page and click for the competitor website links. And this creates the first advantage you have with optimizing pictures on your website.
2. Improved User Experience
As we get into the New Year, there are a lot of changes expected to come along with websites. For a better ranking of your website, user’s experience with your site will be crucial. By optimizing the images, it’ll be a perfect way to improve your visitors’ interaction with the website,
3. Improved SEO
When you combine the optimization with an excellent SEO WordPress plug-in, it helps improve your SEO. And this is what earns your website a better ranking. Keep in mind that, large image files will slow the speed of your site.
Slow speeds are not recommendable for SEO. It also will be comfortable and faster to index the images at Google image search results. Also, small sized pictures will work well for browsers and networks. The storage speed gets reduced depending on the thumbnails one optimizes. Also, it’ll fasten the rate of creating backups for your website’s data.
4. Increased Conversions
When you increase the speed at which the pages loads, your website visitors can exhaustively engage with the available pages. As a result, it helps improve on users experience while using the site. In the long run, it increases the conversion rates for your website.
In conclusion, there is a variety of benefits you can reap from optimizing your web images. Give it a try today and see what benefits it brings to your website and bus